SystemicLogic Research Institute

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Innovation in South African Banks : A Market Research	Version: 001 Submitted Date: 2009/1/27
Description: In the highly competitive market that banks in South Africa find themselves, a means of differentiation is of paramount importance. Innovation is seen as one of the primary drivers in achieving this differentiation. This report investigates a number of aspects surrounding the level of innovation being achieved by these banks. The report also looks at a level of customer satisfaction with their current bank, whether they use other banks and what would entice a customer to switch from one bank to another. Keywords: Innovation, Market Survey, Technology, Financial Services
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